The New Originals (TNO) started as a fashion label to make performance-clothing for creatives. Their nine dots logo represents ‘the box’ - the puzzle that can't be solved without thinking outside of it. They organize events, make music and even their own soy milkshakes. Currently based in Amsterdam with a store on the Zeedijk and recent pop-up stores in i.e. London and Paris, what’s next? Who knows. The sky is the limit.
during the RIGHTABOUTNOW festival TNO will be launching their latest 'creatives are the new athletes' shirt. TNO 'our mission is to bring different backgrounds closer together, to give creativity a stage. We embrace art and culture in our aesthetic and designs.'